An Introduction To Marketing In Leisure

An Introduction To Marketing In Leisure The aim of this assignment is to understand the terms 'marketing' and 'selling' and their role within a large organisations, to find the difference between product and customer orientated approaches and to define the differences and similarities between products and services.Definitions of marketing and sellingMarketing;-The Chartered Institute of Marketing (CIM) provides the first definition:Â · The management process responsible for identifying, anticipating and satisfying customer requirements profitably.The American Marketing Association (AMA) provides my second definition:Â · Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create, exchange and satisfy individual and organisational objectives (Bennett, 1995).Both of this definitions are firstly similar in one way, which is that they both start by identifying that marketing is a process nit just a one-off action. The CIM's definition refers to the management process, which includes the identification and anticipation of what customers require, which suggests that market research has to take place first.soldMarket research is a exercise used to gather information on customers to establish a potential market segment for a product and information on current trends and competitors in order to understand the market already established. The AMA's hasn't started by including the role of market research, but has immediately focussed upon how marketing is used to place a product in front of customers. This highlights one main difference between the two definitions, which is that the CIM explains the role of marketing within a customer-orientated organisations, where as the AMA focuses on a product-orientated organisation. An explanation of both of these types of organisations is discussed later. Both definitions do however agree on one point, which is that marketing is also used to the benefit of the organisation. The CIM highlig ht...

mercury1 essays

mercury1 essays Mercurys symbol is Hg, its atomic number is 80, its atomic mass is 200.59, its in group 12 and in period 6, and it also has two valence electrons. Its standard state is liquid at 298K and it is the heaviest known elemental liquid. It has a silvery white color. It is named after the planet "Mercury" the origin of the symbol Hg is the Latin word "hydrargyrum" meaning "liquid silver". Mercury was known to ancient Chinese and Hindus before 2000 B.C. and was found in tubes in Egyptian tombs dated from 1500 B.C. Mercury is the only metal liquid at ordinary temperatures. Mercury is sometimes called quicksilver. It sometimes occurs free in nature and is found mainly in cinnabar ore, which is HgS. Cinnabar ore is found in Spain and Italy. Mercury is a heavy, silvery-white metal, which forms alloys easily with many metals like gold, silver, and tin. These alloys are called amalgams. Its way of amalgamating with gold is made use of the recovery of gold from its ores. Mercury is a bad conductor of heat and an okay conductor of electricity. The most important salts are mercuric chloride HgC12 that is a corrosive and violent poison. Mercurous chloride Hg2Cl2, which used to be used in medicine. Mercury fulminate Hg(ONC)2 used as a detonator in explosives and mercuric sulfide HgS used as a high-grade paint pigment. Organic mercury compounds are important and dangerous. Methyl mercury is a lethal pollutant found in rivers and lakes. Mercury is a virulent poison and is readily absorbed through the respiratory tract, the gastrointestinal tract, or through unbroken skin. It acts as a cumulative poison since there are few pathways available to the body for its excretion. Since mercury is a very readily vaporizable element at a relatively low temperature, dangerous levels are readily attained in air. Air saturated with mercury vapor at 20C contains a concentration that exceeds the toxic limit many times. The danger...